Pound Hill Software, a leading developer of metadata software tools, has updated its MetaGrove dialog for AdsML (http://www.adsml.org/) Ad Ticket to v1.0.3. MetaGrove is a software suite of products that provides custom XMP metadata capabilities to users of Adobe Creative Suite CS2 and CS3.

AdsML Ad Ticket is focused on communications from an advertising creative agency to the publisher, the "final hop". It has a minimum set of metadata elements for this task. The Ad Ticket metadata is also defined in XML. The AdsML Framework for E-Comerence Business Standards for Advertising has many metadata standards defined for XML. Ad Ticket is the only one that is defined for XMP, to be embedded into the digital asset.

AdsML Ad Ticket profiles (subsets) exist for Ghent PDF Workgroup schemas. (MetaGrove Schemas for GWG Ad Ticket and Delivery Note)

The MetaGrove AdsML Ad Ticket dialog is compliant with the Ad Ticket specification v 1.0.3. It has been implemented as a single panel instead of the seven panels described in the specification. This was done to minimize mouse clicks during metadata capture and later viewing.

Pound Hill Software customers that use the MetaGrove Schema and Dialog for AdsML metadata are encouraged to download the new versions.

- MetaGrove schema for AdsML Ad Ticket (AdsML_Ad-Ticket_1.0.3.sch)

- MetaGrove dialog for AdsML Ad Ticket (AdsML_Ad-Ticket_1.0.3.mcr)

Established in 2001, Pound Hill Software Inc. develops, markets, and supports software tools that enhance the ability of digital media professionals to tag, identify and access today’s growing diversity of rich media files, regardless of file format. Pound Hill Software’s MetaGrove toolkit enriches the ability to define, capture and display XMP metadata beyond the basic tools in the native authoring environment.

Pound Hill Software is headquartered in Anaheim, California.

For more information, call 1-86-METADATA (1-866-382-3282).